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Monday, April 11, 2005

Correlating donating to charity shows with "have you got a heart" quotient

NKF raised >S$ 6 million in yesterday's show. Ya lah, I admit I watched it for 5566 LoL, but my namesake's performance really blew me away. That is what I call a super-diva. A pity they didn't invite Luo Dayou to sing "Hai Shang Hua" with her, afterall he was the composer of this classic song.

As usual, dangerous stunts were the roosts of the day. As expected, there would be initial fluff ups which made audiences sit on the edge of their seats and frantically reaching for the handphones to make donation calls. When they finally finish the acts (triumphantly of course), audiences would break into rapturous applause and needless to say, make even more donation calls. It really makes me wonder if Singaporeans are really that sadistic that the riskier the stunts are (and the more attractive the prizes), the more they will then donate?

Don't be mistaken, I have an empathizing heart and strongly believe that "giving is better than receiving". However, lengthening charity shows to more than 3 hrs per show, and now they even have 3 shows (so I've heard) for the same fund-raising event, all these do not go down well with me. That's a grand total of 10 hours of charity show devoted to a single NKF cause, spanning nearly one entire month. And I have yet to mention other charity shows like the "President's Challenge" and "Children's Medical Fund" (by NKF again). Don't they realize that charity overdrive for these few exclusive organizations will just cannibalize into the fund-raising efforts of other just-as-needy organizations?

I still routinely donate to such shows, though I have actually started to experience "charity shows lethargy" since 2 years ago. Soon the charity shows overdose will trigger off negative marginal utility (hah! Econs!) in me, and it will just totally turn me off from donating to such shows ever again, notwithstanding the hosts constantly screaming, "Haven't you got a heart? Haven't you got a phone? If you have, please call in to donate NOW!!" I have a heart, I have a phone, but it's my choice who I want to donate to. If I should need any reason to donate, it is only because I believe in the work of the charity organization, not for how fanciful the fund-raising shows are.

(All opinions expressed are solely my own. They are not meant to offend anyone. Thank You.)

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